How Did We Make Our Video?
Making a video for Odd Duck was a great way to promote our awesome compression socks and engage with our customers. Here are the general steps we followed when making the video: We defined our purpose: We determined what message we wanted to convey and what action we want viewers to take after watching the video. On that note, we wanted to show that we are FUN, cool and a little bit different. We wanted viewers to connect with our brand and join us on an adventure. We planned our video: We developed a script, storyboard, and shot list. We considered our target audience, the tone and style of our video, and the budget and resources available. We gathered equipment and resources: We hired a...